by Tina Hay | Apr 15, 2014 | Business Tools, Marketing
Measuring Marketing Correctly When we speak with clients we usually ask them what previous marketing activities they’ve undertaken and what the results were. Unfortunately the responses of ‘it worked ok’ or ‘that didn’t work at all’ don’t help us and it certainly...
by Tina Hay | Mar 19, 2014 | Business Tools, Marketing
If you have a website where you regularly post your latest news, or an e-commerce website focused on selling products/services, one of your biggest concerns will be around Search Engine Optimisation (SEO). It is only through having a search engine-friendly website...
by Tina Hay | Mar 7, 2014 | Marketing, Marketing Strategy
One of the things that we have found as Marketing Consultants is that being clear on your target market will help your business succeed. As a businessperson, you should understand that it would be quite impossible to please everybody. Even big and established...
by Tina Hay | Mar 1, 2014 | Business Tools, Marketing
If you want people to find you online and connect with your business, then having good website copy is essential. Great Website Copy Website copy writing is slightly different to some other forms of copy writing. For example a Gold Coast business wishing to be found...
by Tina Hay | Feb 20, 2014 | Business Strategy, Business Tools, Marketing
The internet has transformed the ways business – both local and international – is conducted. Not only in the way providers and clients communicate with each other, but also in how businesses are run and managed. In line with the latter, businesses can take advantage...
