Today, we’re talking about the latest buzzword in the tech world: Artificial Intelligence, or as we like to call it, AI. It’s like having a robotic assistant that can complete tasks that usually require human intervention – pretty cool, right?
The Power of AI
The power of AI comes from its ability to collect and analyse data faster than humans and with great accuracy. Although this technology can initially be jarring, it can also be enormously powerful, especially when used to help simplify some of your business and possibly marketing purposes.
At Puzzle Media, we believe that AI is a game-changer, especially when it comes to marketing. We know that businesses are always looking for new and effective ways to understand their customers and create tailored campaigns that drive engagement, and AI is a powerful tool that can help with that.
AI in Business
To begin with, AI can help automate routine tasks like ideas for content creation, social media posting, and customer service. All of these allow for more time to run your business and even some creative thinking. If being stuck for content ideas is something you struggle with – then fear no longer! (By the way, we have a cheat sheet here for you that can also help when it comes to ideas for posts! Download for free here)
Customer Service
Let’s not forget about chatbots, the AI-powered programs that simulate human conversations. They’re like the virtual assistants of customer service, answering queries quickly and effectively, providing an improved overall customer experience.
Communication
What about the superhero and platform that is in all conversation at the moment, ChatGPT? The large language model trained by OpenAI is based on the GPT-3.5 architecture. This bad boy can automate many aspects of customer service, rewrite copy, make personalised recommendations and more. We are closely watching it after learning that Microsoft has invested over $3 BILLION in the platform.
How Our Team is Embracing AI in Marketing
At Puzzle Media, we have been using AI, such as Jasper and Buffer, for a few years now to help generate fresh ideas for content and schedule posts across social media platforms. It’s like having your little marketing army working tirelessly to help boost engagement and drive results for our clients.
The team is also enjoying playing with ChatGPT and has found it an excellent tool for ideas and some content, although we do need our copywriting team to proofread, research and edit as needed. As with anything led by AI, it’s never 100% perfect.
The Future of AI in Relation to Humans
The question now is, Will AI take over the world like everyone is suggesting? Is it going to replace all of us?
Well, we all know that with great power comes great responsibility. Using solely chatbots and AI tools can harm your website’s search engine optimisation (SEO), which is why it is vital to use this just as a tool and balance automation and content creation. The need for your brand tone of voice will never be able to be fully replicated by an AI tool, nor will the power of connection.
At Puzzle Media, we’re all about using modern technology to help our clients achieve their marketing goals, but we make sure to strike that balance. We utilise AI to generate drafts of written content, giving us a solid foundation, and we edit and personalise it using our clients’ unique brand tone of voice.
Our experienced digital marketing team can provide tailored solutions to help you harness the power of AI and other advanced tools. If you need with marketing your business, Contact us today.